Happy Thanksgiving!

 

From our family to yours, we would like to wish you a happy and safe Thanksgiving.

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Reputation | Chevy Silverado | Chevrolet

2014 Corvette Teaser

Volt Intuition: Driving Efficiency

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Four Chevy Passenger Cars Set Monthly Records in August

" Chevrolet passenger car sales were up 25 percent in August, with the Spark, Sonic, Cruze and Volt all posting their best-ever monthly sales.

“The single message Chevrolet communicated this summer was ‘confidence’ and it rang true with customers when they saw how our product lineup is being transformed,” said Kurt McNeil, vice president of U.S. sales operations." [Read more]

Monster Mash | Spark | Chevrolet

Top of the World | MOFILM Lollapalooza 2012

Chevrolet Sonic RS Priced From $20,995

"The suggested retail price of the all-new 2013 Chevrolet Sonic RS with a six-speed manual transmission begins at $20,995, including destination. Sonic RS with the available six-speed automatic transmission starts at $22,280.

The performance-inspired RS amplifies the Sonic’s youthful style and driving experience, with unique exterior and interior features. It is offered exclusively as a five-door hatchback that delivers generous rear-seat roominess and cargo space – up to 47.7 cubic feet (1,351 liters) with the rear seat folded.

Sonic RS is powered by an Ecotec 1.4L turbo engine rated at 138 horsepower (103 kW) and 148 lb.-ft. (200 Nm) of torque. Unique transmission gearing in the six-speed manual, or a 3.53 final drive ratio for automatic-equipped models, enhances the car’s sporty feel.

Production begins in October at General Motors’ Orion (Mich.) Assembly Center, which received a $545-million investment in upgrades and retooling, helping create or retain approximately 1,800 jobs in the metropolitan Detroit area. Sonic is the only subcompact built in the United States." [Read more]

2013 Chevrolet Malibu - Driving Scenes

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Signature Design Cues Connect 60 Years of Corvettes

"The first Chevrolet Corvette, the XP-122 Motorama concept car, and the latest model, the 2013 Corvette 427 Collector Edition convertible, are separated by 60 years of automotive development and advancement. They do not share a single common component, yet the visual connection between the first and sixth generations is obvious.

While the design cues have changed through six generations, it’s their elemental composition that makes a Corvette look like a Corvette.

“Every generation of Corvette has had a signature look, as the Corvette changed to reflect the high-performance technology and design of the times,” said Tom Peters, GM performance vehicle design director. “However, each generation of Corvette shares some common elements which create a consistent Corvette theme that is expressive, distinctly American, artful, and passionate.”

Peters said the Corvette’s instantly recognizable look doesn’t just come from shared design cues, it is how those cues are stitched together that creates the distinct look of Corvette." [Read more]

Chevrolet Battery Test Lab

Inferno Orange Chevy Sonic is Right on Color Trend

"Inferno Orange is the second-most requested color for Chevrolet Sonic hatchbacks, accounting for nearly one in five dealer orders and signaling a new color trend in the subcompact market. Its popularity trails only the ever-popular black hatchback.

Pantone named PANTONE® 17-1463 Tangerine Tango the Color of the Year for 2012, recognizing orange’s widespread appeal and prominence. Taking cues from the fashion, architecture and furniture industries, Sonic’s design team monitored color to identify hues with longevity that best fit the Sonic attitude.

“Fashion houses can quickly jump on the latest color craze, since their products are designed for shorter life spans, but long-lasting Chevy vehicles must feature colors that will remain attractive and on-trend for multiple years,” says Michelle Killen, lead creative designer in the color and trim studio and exterior paint expert at General Motors Design. “We had a strong feeling that Sonic’s Inferno Orange would hit the trend at the perfect time and hatchback drivers would embrace it.”

Orange, a staple of Corvettes and Camaros, is firmly ingrained in the performance vehicle market. With the Sonic’s turbo-charged engine and Corvette-inspired handling, the design team wanted to visually express its fun-to-drive personality, Killen said.

Chevy design experts predict orange will remain a color trend in the future, transitioning from the bright, chic tint of today to a more burnt, coppery finish in the years to come." [Read more]

Chevy Confidence "Love It or Return It"

Next Generation Silverado Put to the Test

"GM engineers are putting the next generation Chevrolet Silverado through the final paces at the company’s proving grounds in Yuma, Ariz. This water test is part of a rigorous product validation program that has helped make Silverado the most dependable, longest lasting full-size pickup. The new Silverado will start production in 2013.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com." [Read more]

Chevy Confidence "It's Back"

Jimmie Johnson's Volt | Technology & Innovation

Chevrolet Equinox Offers Advantages of Universal Design

"Getting into the Chevrolet Equinox is so easy, its owners may never notice. The small crossover’s narrow rocker panels require minimal reach to step over, and its seat height requires minimal bending. Equinox’s ease of entry is just one example of Chevrolet’s use of universal design, an approach that makes products of all kinds work for as many people as possible.

Consumers experience universal design every day, from sidewalk ramps to lever-style door handles. For most people, universal design adds convenience, but for people with limited range of motion, it can be a difference maker. A rear vision camera, programmable liftgate and easy-to-use touch screen controls are examples of Equinox’s ease-of-use features.

Ease of use is increasingly important to car design as automakers adapt to changing consumer demographics. According to the U.S. Census Bureau, the 65-and-older population is projected to grow to more than 71 million by 2030, and will account for 20 percent of the nation’s citizenry. That means more car buyers will be dealing with age-related issues that affect range of motion, eyesight, hearing, reflexes and cognition – issues that General Motors has studied in depth and has already begun to address in many of its vehicles such as the Equinox.

“We never design vehicles specifically for older consumers, but we increasingly integrate design solutions that work for all users, regardless of age,” said Carl Wellborn, senior staff engineer and project manager, GM Design and Technology Fusion. “Designs that make life easier for older users also work for younger users. Universal design is the key to unlocking usability solutions and implementing them successfully.”

Wellborn presented GM’s findings on increasing product value for an aging global market at the American Occupational Therapy Association’s national convention last year. The research was based on dozens of interviews with consumers who ranged in age from 21 to 65 and older." [Read more]

Happy 4th of July!

 

From our family to yours we would like to wish you a very safe and fun 4th of July!

Chevrolet Corvette Roars Into Its 60th Year

"On June 30, 1953, the first of a new kind of Chevrolet – indeed, a new kind of American car – rolled off an assembly line in Flint, Mich.

The car had only two seats. There were no roll-up windows, or exterior door handles, for that matter. Its body wasn’t stamped from steel but, rather, molded from reinforced fiberglass.

While the postwar Baby Boom was in full swing, this was definitely not a family car. This was a very personal vehicle, one that promised a driver and a passenger all of the thrills of the open road.

Skeptics gave the car little chance of lasting beyond an initial run of a few dozen units. However, 60 years later the Chevrolet Corvette survives – and thrives – as an American automotive and cultural icon.

“Through the years, Corvette certainly offered state-of-the-art features, designs, technologies and performance,” said Tadge Juechter, vehicle chief engineer for Corvette. “However, I think what has made the Corvette such an enduring concept is the exciting experience of driving one.

“No matter what your station in life, when you’re behind the wheel of a Corvette, you’re an Olympic athlete – able to go faster, stop quicker, and turn better than everyone else,” Juechter continued. “Very few cars can match that experience. And no other car has delivered that experience as well, or to more people, than the Corvette.”

Barely five months before Tony Kleiber, a Flint plant body assembler, drove that first Chevrolet Corvette off the line and into automotive history, the icon in the making was little more than a designer’s dream." [Read more]

Chevrolet's V-8 Module

Happy Volt Owners: VIN Number

More Content, Value for Base Malibu; Lower Price for LTZ

 

"When the all-new 2013 Chevrolet Malibu midsize sedan goes on sale this summer with an all-new 2.5L Ecotec engine and 10 standard air bags, it will carry a suggested retail price of $23,150, including a $760 destination charge.

The midsize segment’s longest-running nameplate, the 2013 Malibu is available in LS, Eco, LT and LTZ models. Malibu Eco went on sale earlier this year, to be followed by the LS, LT and LTZ models. An all-new turbocharged Malibu LTZ will be available this fall – the first-ever turbocharged Malibu.

The base prices for all Malibu models – with a $760 destination charge – are: [Read more]"

Corvette ZR1 at Nürburgring

Chevrolet Malibu Eco Achieves Double Safety Honors

"The 2013 Chevrolet Malibu Eco is the first and only all-new 2013 midsize car to receive double honors for safety including a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration and a 2012 Top Safety Pick by the Insurance Institute for Highway Safety. Both are the highest ratings possible.

The IIHS tests vehicles to determine how well they protect occupants in front and side crash tests, in rollovers via a roof strength test, and simulated rear impacts to evaluate seat and head restraints for protection against neck injuries. The Malibu Eco achieved a “good” score in all four types of tests performed and has standard electronic stability control, which the IIHS requires for Top Safety Pick designation.

In achieving the 5-Star Overall Vehicle Score, the Malibu Eco was tested under NHTSA’s revised New Car Assessment Program.  The overall score is based on frontal and side crash tests in addition to evaluation for rollover resistance. Under the rating system, performances in three test segments are combined mathematically into an “Overall Vehicle Score.”

"With the Malibu Eco, Chevrolet has earned seven 2012 TOP SAFETY PICK awards," said IIHS President Adrian Lund.  "The IIHS and NHTSA results demonstrate GM's commitment to state-of-the-art crash protection."

Under this methodology, the Chevy Malibu Eco achieved an Overall Vehicle Score of five stars – the highest rating possible - even though some individual ratings, such as rollover, resulted in four stars." [Read more]

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Chevy Brings ‘Hands On’ Experiences to Country Music Fest

 

" Chevrolet, the Official Ride of Country Music, continues its partnership with the Country Music Association by bringing multiple 'hands on' experiences to the 2012 CMA Music Festival.  Continuing a well-established tradition, Chevrolet also will sponsor several Country Music acts - some new, some global, some rising stars so fans have plenty to do, much to discover and a lot to enjoy throughout the CMA Festival week.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. " [Read more]

2013 Chevrolet Volt Boosts EV Range to 38 Miles

 

" The all-electric vehicle range of the 2013 Chevrolet Volt will be 38 miles on a single charge, providing owners with a three-mile EV range increase from the 2012 model. The miles per gallon equivalent (MPGe) will increase from 94 miles to 98 miles and the total range, including extended range operation, will be 380 miles.

Based on real-world experience by Volt owners since the vehicle launched in late 2010, engineers made minor changes to the material composition of the battery cell chemistry, resulting in improved performance and durability. Manganese spinel chemistry remains the foundation for the Volt’s battery system, but the amount of each material has been slightly modified to provide better life performance.

“The best way to explain what we’ve done at the cell level is to compare it to a cake batter recipe.  Sometimes if you use more sugar and less vanilla you get a better tasting cake. We’ve done some work at the cell level to modify the ‘ingredients’ to make a better end result,” said Bill Wallace, GM director of Global Battery Systems Engineering. “This attention to detail will allow our customers to experience more pure EV range, which is the true benefit of owning a Volt.”

In addition, the total storage capacity of the Volt battery has been increased from 16 kWh of energy to 16.5 kWh, and engineers have expanded the state-of-charge window to use 10.8 kWh of the total battery energy – up from 10.3 kWh used in the 2012 model.  The battery system maintains a buffer to ensure battery life, but that buffer has been reduced.

The improved EV range capability will result in slight increases to the Volt’s charge times. A full recharge using a 120V could take 10.5 hours and 4.25 hours using a 240V charging unit." [Read more]

Facebook Fan Questions with Tony Stewart

Chevrolet Kick-Starts Global Commitment to International Football

"Chevrolet’s five-year agreement to become the Official Automotive Partner of Barclays Premier League giant Manchester United includes the creation of the Chevrolet China Cup as part of the Manchester United 2012 Tour, delivered to the world by DHL.

Taking place in July, the Chevrolet China Cup will feature matches in Shanghai and another Chinese city. Chevrolet’s first global football sponsorship in the brand’s 101-year history centers on a commitment focused on enhancing the experience for supporters of the game.

Chevrolet also announced a partnership with the One World Futbol Project, an organization focused on sustaining play for youth in impoverished regions through a revolutionary, virtually indestructible football. Chevrolet’s support includes a pledge to donate 1.5 million One World Futbols over the next three years to organizations working with youth living in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities. Chevrolet is the first corporate sponsor of the One World Futbol Project, which has positively affected more than 525,000 lives in 137 countries." [Read more]

Cruze-ing to Vegas Recap

Chevy Performance Rolls with Hot Rod Magazine Power Tour

 

" Road trip! It’s that time of year again for the annual automotive pilgrimage known as the Hot Rod Magazine Power Tour® and Chevrolet Performance helps get it started on Saturday, June 2, at General Motors’ Milford Proving Ground. The Power Tour winds up in Arlington, Texas, on June 9.

With more than 3,000 hot rods, muscle cars, classic trucks and late-model performance vehicles and approximately 12,000 enthusiasts accompanying them, the Milford kick-off represents the largest-ever group of “civilians” to visit the secure test facility.

“This is a great opportunity for enthusiasts to get a glimpse behind the curtain at GM and for us to get in touch with our performance customers,” said Jim Campbell, U.S. vice president of Chevrolet Performance Vehicles & Motorsports. “It also allows enthusiasts to get a closer look at our product development and the people behind our engines, performance parts and vehicle accessories.”

The Milford Proving Ground is the automotive equivalent of “Area 51,” serving as the primary testing facility for GM’s future products. When it opened in 1924, MPG was the world’s first dedicated automotive manufacturer testing facility. Today, it covers approximately 4,000 acres and contains more than 130 miles of driving surfaces of all types, including a 3.8-mile oval track and a 4.5-mile circle track with steep banking that enables vehicles to be driven around it at up to 120 mph without the need for steering input. The “Black Lake” area is a 67-acre pad of blacktop used for a variety of vehicle dynamics testing. Special certification is required for drivers on some of the tracks." [Read more]

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Ryan Briscoe Drives Corvette ZR1 Pace Car | Indianapolis 500 |

Chevy IndyCar Engine Offers Promise for Passenger Cars

"The unbeaten track performance of the new Chevrolet IndyCar V-6 engine is bringing acclaim to the engineers who created it and hope for its significant technology to find its way into passenger cars.

Engineers Mark Kent and Matt Wiles, along with Steve Miller and Steve O'Connor from Ilmor Engineering, took home the 46th annual BorgWarner Louis Schwitzer Award on Monday for their work on the Chevrolet IndyCar V-6 engine. The award recognizes individuals for innovation and engineering excellence in the field of race car design, specifically related to the annual Indianapolis 500 race.

The fuel-efficient 2.2-liter twin-turbo V-6 engine, GM’s first IndyCar engine since 2004, has earned four wins in the first four IZOD IndyCar Series races of the 2012 season. The development team leveraged GM's experience in E85 fuel and direct injection and Ilmor Engineering's race engine design expertise.

“Going four-for-four at the racetrack and winning the Louis Schwitzer award has exceeded our expectations, but the ultimate goal for this project has always been to develop powerful fuel-efficient engine technologies that could be transferred to production cars,” said Mark Kent of the GM Performance Vehicles and Motorsports group. “Racing has always been a great proving ground for advanced powertrain technologies, and this IndyCar V-6 is no exception.”

Some of the direct-injection turbo capability that gives the IndyCar engine its edge also will power the new Ecotec 2.0L engine coming to the 2013 Chevrolet Malibu.  Rated at 259 horsepower (193 kW) and 260 lb.-ft. of torque (353 Nm) between 1,700 and 5,200 rpm, the 2.0L is more powerful than Malibu’s previous V-6 engines. Available turbo charging also powers Chevrolet’s Sonic and Cruze." [Read more]

Chevrolet Volt Saves Supertanker of Gas

" Chevrolet Volt owners collectively have saved a supertanker of gasoline since the electric car with extended range went on sale, compiling 40 million miles on electricity and avoiding the use of more than 2.1 million gallons of gasoline.

“With each click of the odometer, Chevrolet Volt owners are measuring their contribution to reducing America's dependence on foreign oil and to preserving the environment,” said Cristi Landy, Chevrolet Volt marketing director.  “Volt owners are also saving at the fuel pump with more than $8 million in combined savings.”

Chevrolet recently introduced a rolling ticker on its website that showcases real-time daily driving statistics for Volt owners based on OnStar data. Results in total number of miles driven, electric miles driven and gallons of gas saved are viewable. As of today:[Read more]"

Corvette 427 Convertible

Four Decades Later, Mini Cars Livin’ Large Sedan Life

" Mini-cars like the coming Chevrolet Spark are a fraction of the size of the average American 1973 full-size sedan, which were some of the largest passenger cars ever. But looks can be deceiving. Designers are putting a lot more inside small cars than might be expected.

Based on dimensional averages based on published data for popularly priced 1973 American sedan models marketed by three leading American manufacturers, here are four facts comparing today’s subcompacts and the 1973 sedans:" [Read more]

Happy Volt Owners: Eric | Volt | Chevrolet

Camaro ZL1 Joins the 11-second Club

"The 2012 Chevrolet Camaro ZL1 is officially in the “11-second” club, as engineers recently turned an 11.93-second/116-mph quarter-mile elapsed time run in a showroom-stock Camaro ZL1 automatic. A Camaro ZL1 manual ran an 11.96-second ET at 117 mph.

Only a few other production vehicles can run the quarter-mile as quickly as the ZL1. Fewer yet can also run 0-60 in 4 seconds, reach a top speed of 184 mph and lap the famous Nürburgring in 7:41.27 – all with the street-legal, factory-issued components and no time-consuming equipment adjustments at the racetrack.

“The ZL1 is great at everything and we’re very proud of that,” said Tony Roma, Camaro ZL1 program engineering manager. “You can take it to the drag strip and run 11-second quarter-miles all day long. You can also take it to a road course, where it’s balanced, handles well, and does exactly what you want – including lapping Virginia International Raceway’s Grand Course in under three minutes – and yet the ZL1 is sophisticated enough to use as a daily driver. It’s a supercar you can drive every day.”

For perspective, the Camaro ZL1 is so quick that some drivers who experiment with “drag radial” tires or full racing slicks may find themselves going too quick for most NHRA-sanctioned racetracks, where a five-point roll bar is required for vehicles running 11.49 or quicker. The 11.93-second ET in a stock ZL1 tested by the engineers wore the factory-issued Goodyear Eagle F1 Supercar G:2  tires developed specifically for it, putting the car only a scant 0.44-second away from that additional racing safety requirement." [Read more]

5 Tips to Keep Your Car Cool this Summer

Chevrolet Salutes U.S. Military Appreciation Month

 

"Chevrolet will salute the nation’s active duty and retired service members in May by providing an exclusive “Honor” badge to customers who buy an eligible vehicle through the General Motors Military Discount program. The brand also will donate $100 to Cell Phone for Soldiers for each eligible vehicle sold.

“The men and women of the U.S. Armed Forces have given so much for so many,” said Alan Batey, vice president, Chevrolet sales and service. “This is one small way Chevrolet can say ‘Thank you.’” 

During Military Appreciation Month, Chevrolet dealers will install, free upon request, the exclusive “Honor” badge – consisting of a yellow ribbon and “Honor” script – as a subtle recognition of military service to customers who buy an eligible Chevrolet through the GM Military Discount program.  

The GM Military Discount is available to active, reserve and retired members and spouses of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. The discount, ranging from $400 to $4,000, is available on most Chevrolet cars, trucks and crossovers, depending on the model and options selected. The discount can be combined with most current incentives.

The GM Military Discount offers an additional $750 discount on selected Chevrolet, Buick and GMC vehicles to eligible members of USAA, a leading financial services and insurance provider for military families. To date, 169,000 vehicles have been sold taking advantage of the USAA incentive.

“It’s so good to see companies like Chevrolet step up to celebrate our service members,” said Mel Otte, a disabled Air Force veteran who spent 13 years in the service.  “Every time I look at my Chevrolet honor badge, I pause to remember my brethren, many of whom have sacrificed their lives in service to our country.”

Since 2010, Chevrolet and its dealers have collected more than 103,000 lightly used devices for Cell Phones for Soldiers, and converted them to 6.2 million minutes of free talk time for troops serving overseas." [Read more]

Chevrolet Primed for Rising Demand for Diesel Cars

"The planned U.S. introduction of a 2.0L clean turbo diesel version of the Chevrolet Cruze next year is expected to benefit from growing interest in diesel cars, sales of which could double by mid-decade, according to market research firm Baum and Associates.

Diesel car sales, which account for 3 percent of U.S. sales today, are trending up, having jumped 35 percent in the first quarter of 2012 compared to the same period in 2011. Diesel car sales grew more than 27 percent last year, according to the Diesel Technology Forum. Baum and Associates predicts diesel to account for 6 percent of car sales by 2015

General Motors sold more than half a million diesel-powered cars across Europe, Asia, Africa and South America last year, including 33,000 Cruzes.

The North American introduction of a diesel engine on Cruze – one of the top-selling gasoline-powered cars in the U.S. in 2011 and General Motors’ best-selling model globally – is expected to establish Chevrolet as the only domestic automaker offering an American- manufactured diesel-powered compact car with a European-American developed engine.

“Even with high fuel prices, we’re seeing more consumers willing to invest in more advanced technology, fuel-efficient vehicles,” said Allen Schaeffer, executive director of the Diesel Technology Forum, a non-profit educational organization. “We’re really excited about what the Chevy Cruze brings to this segment. It’s already a successful car in its fuel efficiency and market acceptance. With GM’s advanced clean-burning diesel technology under the hood, Cruze stands to be a game changer.”

Diesel engines have long been known for their fuel efficiency and spirited performance. Due to a higher compression ratio and greater energy density of the diesel fuel itself, diesel engines are able to produce more power than equivalent displacement gasoline-powered engines.

Compact cars with diesel engines typically deliver more than 40 miles per gallon, spirited performance, strong durability and high lease residual values – all attributes Chevy expects to be true of the Cruze Diesel as well.

The 2.0L clean turbo diesel engine coming to the Cruze has resolved drawbacks consumers associated with older generation diesel cars, such as excessive engine noise, exhaust soot and smell. Precisely controlled common rail direct-injection fuel systems create a smooth-running engine. About one of every two U.S. service stations now offers diesel fuel, up from one in three a few years ago, according to Diesel Technology Forum." [Read more]

GM Shows Chevrolet EN-V 2.0 Mobility Concept Vehicle

 

"General Motors showed the company’s vision of the Chevrolet EN-V 2.0 concept at Auto China 2012 today. It is an evolved design of the company’s revolutionary mobility concept revealed at World Expo 2010 Shanghai.

“Our designers and engineers are exploring a range of options for turning the EN-V concept into a reality,” said Kevin Wale, president and managing director of the GM China Group. “The EN-V 2.0 concept would use technologies such as the mobility Internet, electrification and telematics to help change the automotive landscape and ensure a sustainable future for our industry,”  

The original EN-V (Electric Networked-Vehicle) concept was a centerpiece of the SAIC-GM Pavilion at World Expo 2010 Shanghai. The two-seat electric vehicle pioneered a new automobile DNA based on the convergence of electrification and connectivity. It was developed to show the possibilities for alleviating concerns surrounding traffic congestion, parking availability, air quality and affordability for tomorrow’s cities." [Read more]

Chevrolet Kicks Off 2012 ‘Diamonds & Dreams’

"Chevrolet today kicked off its 2012 “Diamonds & Dreams” program, encouraging participants across the country to visit www.chevybaseball.com and enter to win a refurbished baseball field for their community or one they feel is deserving.

One winner will be chosen each week for up to 12 weeks through July 22 and be eligible to win the Grand Prize: an all-new, 2013 Chevrolet Malibu ECO.

“Every young person wants and deserves a ‘dream’ baseball diamond, and we offer them a chance to get one,” said Phil Caruso, Chevrolet national promotions manager. “From the back yards to the big leagues, Chevrolet is committed to community and youth baseball and giving back to where our customers live, work and play.”

In its third year, “Diamonds & Dreams” has awarded more than 25 youth field makeovers across the country.

Renovations of the 12 field makeovers will be administered through Ripken Design, a division of Ripken Baseball, owned and operated by National Baseball Hall of Famer Cal Ripken, Jr. and 12-year Major League Baseball veteran Bill Ripken.

“I have been working with Chevy for about two decades and it is a relationship I value a great deal, said Cal Ripken. “Together we are positively impacting kids through baseball at the grassroots level and giving them safe places to play. It is a very gratifying part of what we do, and I appreciate Chevrolet making us a part of this terrific effort.”

One of last year’s Diamonds & Dreams winners, Wendy Vasquez of Livermore, Calif., is experiencing the impact at field level.

“I continue to get thank-yous from people across the league. Our new field is helping so many athletes be that much better,” said Vasquez. “I think it is beyond amazing that Chevrolet does this for communities and the kids.”

The Official Lawn Care Company of Major League Baseball™, Scotts, will continue to partner with Chevrolet and lend its support to multiple field refurbishments. “Scotts believes that it is important to offer youth a safe, reliable field and playing area.  In addition to helping reduce injuries, a strong foundation of thick and lush grass helps to create a beautiful outdoor environment that encourages children to spend time outdoors,” said Chris Strunk, Scotts manager, sports marketing and sponsorship." [Read more]

NYIAS 2014 Impala Walkaround

Chevrolet Goes to Bat to Help Refurbish Detroit Ball Field

"Chevrolet employees and volunteers – including Detroit Tigers mascot PAWS -- pitched in to help polish a diamond into a gleaming jewel Thursday, at the Jayne Field youth baseball complex on Detroit’s east side.

Chevrolet’s baseball roots run deep. In addition to being the Official Vehicle of Major League Baseball™, Chevrolet supports youth baseball initiatives across the country through the Chevrolet Youth Baseball and Diamonds and Dreams programs.

Since 2006, participating dealers in the Chevrolet Youth Baseball program have helped raise more than $13 million for equipment and other team needs; sponsored more than 500 youth clinics; reached more than 3 million young people and helped raise money to fund more than 2,000 park improvements. This year, more than 1,600 Chevrolet dealers are involved.

The Detroit project is coordinated in partnership with Think Detroit PAL, which operates the largest youth baseball program in the city; as well as the Detroit Recreation Department and the Detroit Economic Growth Corporation.

Chevrolet employees and volunteers cleaned, pulled weeds and painted the dugout and bleacher areas at Field No. 4 in preparation for a professional field makeover by Ripken Design and Scotts Miracle-Gro. The field will be refurbished in time to kick off the 2012 youth baseball season.

“As a major supporter of youth baseball across the country, Chevrolet is looking forward to giving young baseball players in our hometown of Detroit a field they can be proud to play on,” said Chris Perry, vice president, global Chevrolet marketing.

Think Detroit PAL uses the Jayne Field complex under an agreement with the City of Detroit, which owns the park. Last year, 1,400 young people played on about 100 teams in PAL baseball leagues. In total, Think Detroit PAL sports programs serve 10,000 city youth each year." [Read more]

Chevrolet Avalanche to End its Trendsetting Run

"The Chevrolet Avalanche, which won buyers with trendsetting design and unique features – and helped launch the boom in crew cab pickups – celebrates its final year in production with the 2013 Black Diamond Avalanche.

Black Diamond Avalanches will feature body-colored bed surrounds, a unique badge on the sail panel, additional features on LS and LT models, and lower prices across the lineup.

“More than 580,000 Avalanches have been sold since its introduction in 2001, and Avalanche has won major awards and recognitions throughout its run,” said Mark Clawson, Avalanche marketing manager.  “So it is only fitting that Avalanche retires on a high note.”

“The Chevrolet Avalanche was one of the earliest forays into re-inventing the traditional pickup truck, said Michelle Krebs, senior analyst, Edmunds.com.  “It was a vehicle that maintained the traditional truck image and capability but was more versatile for the person buying it for personal use more than work – a lifestyle truck more than a work truck. Other variations on the theme from competitors followed the Avalanche's debut.”

For 2013, a rear camera, rear park assist, power adjustable pedals, fog lamps and remote start will be added as standard equipment on LS models, while LT models have added a standard rear camera.  Base prices have been reduced $2,500 (after equipment adjustments) with the 2WD Avalanche LS now starting at $ 35,980, plus $995 dealer freight charge.

“Although Avalanche sales have tapered off in recent years, as crew cabs have grown to dominate Silverado sales, we know there are many Avalanche enthusiasts among Chevy customers,” said Clawson. “The Black Diamond Avalanche is our way of saying ‘Thank you’ and making it just a little more attractive to own one more Avalanche.”

Avalanche reshaped the pickup market

When introduced for the 2002 model year, Avalanche offered unique styling and innovative features like a midgate that extended the bed into the cab. Perhaps more important, its overall design proved to be one of those rare ideas that change a segment – a light-duty pickup with comfortable accommodations for five people.

This concept of a well-equipped light-duty pickup that could tow, haul, and carry the family attracted enough interest to generate 93,482 sales in 2003, its third full year of production. Recognizing the appeal of the Avalanche, Chevrolet and other truck makers began developing light-duty crew cab pickups.  By 2011, crew cabs accounted for more than 65 percent of light-duty pickup sales, and helped transform the pickup from a workhorse into a true multipurpose family vehicle." [Read more]

2012 Chevrolet Express Outperforms Chief Rival

" In head-to-head testing, the 2012 Chevrolet Express 4500 outperforms the Ford E-450 – its direct competitor – in acceleration, hill performance and fuel economy.

AMCI Testing, an independent automotive research firm specializing in comparative vehicle evaluations, put the V8 Chevrolet 4500 and the V10 Ford E-450 head-to-head, powertrain-to-powertrain. Performance tests took place at the El Toro test facility in Irvine, Calif., and on the Scripps Poway Parkway. Real-world fuel economy tests were performed on AMCI's city and highway test routes, consisting of city streets, boulevards and highways in Southern California.

The Chevrolet 4500 outperformed the Ford E-450 in every test conducted. To ensure accurate test results, both vehicles were loaded to 14,000 gross vehicle weight.  Highlights from the head-to-head comparison: [Read more]"

Electric Vehicles: Do it for the Kids

"It’s not just the cost of gas. It goes beyond the reduced maintenance and longer vehicle life. If you really need a reason to look at electric vehicles, it’s the kids.

That is, at least, what this infographic is trying to tell us. Sure, it talks about the other benefits, but the child-benefits of going electric is at the center. Click to enlarge."

All-New Impala – Chevrolet Reinvents an Iconic Sedan

"Chevrolet completes the transformation of its North American passenger car lineup with the introduction of the all-new 2014 Impala. The redesigned flagship sedan builds on the strong heritage of the Impala nameplate by offering expressive style, a more-refined interior, easy-to-use technology, and what is expected to be an exhilarating driving experience.

“The 2014 Impala re-establishes this iconic Chevrolet nameplate as a design leader, with bold styling that will turn heads for years to come,” said Mark Reuss, president, GM North America. “The team has also delivered the comfort, safety, fuel efficiency and technology that will strengthen Impala’s leadership in the highly competitive full-size sedan market.”

The all-new Impala goes on sale in early 2013 as the 10th generation of one of the industry’s most enduring – and popular – nameplates. Impala was America’s best-selling full-size sedan in 2011, with sales of more than 171,000, which also made it one of the 10 best-selling cars overall in the United States, along with Chevrolet Malibu and Cruze.

“This all-new Impala delivers on our promise that every new car that wears the Chevrolet bowtie will embody the pioneering spirit that has defined the brand for more than a century.” said Chris Perry, vice president, global Chevrolet marketing. “With the striking new design and the right mix of comfort, technology and efficiency, we have recaptured the magic that attracted millions of consumers to the Impala nameplate for decades.”

Designed on an award-winning global platform, the 2014 Impala introduces new levels of comfort, refinement and technology. Highlights include: [Read more]"

2013 Traverse: Family Place Gets New Face

 

"Offering a combination of best-in-class cargo space and room for up to eight, the Chevrolet Traverse was designed to be the perfect family gathering place for families on the go. And now, for the new model year, it boasts upgraded amenities and a fresh new look.

“The new Traverse is a family vehicle without compromise,” said Chris Perry, vice president, Chevrolet Global Marketing and Strategy. “It is more capable than many sport-utility vehicles, with as much room as a minivan and better functionality than both. The Traverse is clever, capable and confident—and there when you need it most.”

It’s much more athletic-looking, too, thanks to a revised exterior design that’s also cleaner and more sophisticated, and the 2013 Traverse also introduces a new front-end appearance that will be used throughout Chevy’s family of crossover utility vehicles. Highlights include a more aggressive multi-bar grille, an imposing powerdome hood, redesigned headlamps, a dash of chrome, and flowing rounded corners that draw their inspiration from the look of the 2013 Chevrolet Malibu. The brand’s designers also introduced some intricate new cues at the rear of the vehicle, accented by a revised license-plate pocket and taillamps. 

“We have injected a stronger presence into the Traverse exterior by focusing on the details,” said Phillip Zak, GM director of exterior design. “The small but important changes give it a more vibrant personality that more closely reflects the lifestyles of the families who rely on the Traverse to get them through their busy lives.”

In the cabin, those families will enjoy more soft-touch materials for a premium ambiance, with the driver benefiting from a new center stack that packs a color-touchscreen radio with a 6.5-inch screen as well as improved climate controls that are both easier to use and redesigned for an upscale feel. Chevrolet also made a noticeable effort to improve the overall attention to detail in the 2013 Traverse’s interior, adding further refinement.

The ultimate family-friendly feature—a rear-seat entertainment system—remains available on the 2013 Traverse, which also offers a new high-tech infotainment advantage: Chevrolet MyLink. It integrates owners’ smartphones to enable access to Internet music-streaming services like Pandora and Stitcher, while enabling hands-free calling through the Traverse’s audio system.

Further, it’s not just the new Traverse’s design that’s more similar to Chevy’s car lineup; the vehicle’s suspension gains notable changes—like front-strut rebound springs and new shock valving—that enables a smoother, more car-like driving experience. But the 2013 Traverse is no poser when it comes to pulling power. Holstering an advanced V6 engine that makes up to 288 hp, the Traverse is capable of towing 5,200 lbs." [Read more]

2013 Camaro 1LE Puts New Twist on Performance

 

"The current Chevrolet Camaro already has a strong hold on the modern-day muscle-car segment, and come this fall, it will have an equally tight grip on the pavement: That’s because Chevy is unleashing a new 1LE performance package that draws its inspiration from the Camaro’s past involvement in Pro-Am road racing—and will enable more than 1 g of lateral acceleration.

“The Camaro 1LE combines the best elements of the SS and ZL1 to take road-racing performance to a whole new level,” said Al Oppenheiser, Camaro chief engineer. “That the 1LE breaks the three-minute lap at VIR [Virginia International Raceway] puts it in the upper echelon of performance cars. That it starts under $40,000 makes the Camaro 1LE one of the most affordable, most capable track-day cars offered by any manufacturer.” 

To help the car live up to Oppenheiser’s high praise, Chevy engineers equipped the Camaro 1LE with a wide range of goodies, including:

• A 6.2-liter V8 engine that delivers 426 hp and 420 lb.-ft. of torque
• Exclusive monotube rear dampers to optimize body control and ride quality
• Larger front (28-mm) and rear (27-mm) stabilizer bars for improved control
• Higher-capacity rear-axle half shafts that were designed specifically to manage the LE1’s improved levels of traction
• A strut tower brace that heightens steering feel and response
• The same wheel bearings, toe links, rear shock mounts, and high-capacity fuel pump found in the Camaro ZL1
• Goodyear Eagle Supercar G:2 tires (the same ones used on the front of the ZL1)
• An exclusive Tremec six-speed manual transmission with a higher final-drive ratio than on the Camaro SS and a standard air-to-liquid cooling system

The Camaro 1LE also gains a dynamic and expressive appearance upgrade as well, with a matte black hood, front splitter and rear spoiler, along with black-finished 10-spoke 20-inch wheels. In the cabin, the ZL1 contributes its flat-bottomed racing-style steering wheel and short-throw shifter, too." [Read more]

SXSW 2012 Wrap Up

Chevrolet Spark, Sonic Get a New App for Maps

 

" Its in-your-face colors already make the 2013 Chevrolet Spark hard to lose in a crowd. Now it will be even harder to get lost while driving the Spark and the Sonic, thanks to available GogoLink.

GogoLink is an embedded smartphone application that delivers full-function navigation – including live traffic updates – through the vehicles’ MyLink infotainment system. It was introduced today and is expected to be available in the fall. Consumers can test-drive GogoLink for themselves at a special kiosk in the Chevrolet exhibit the New York International Auto Show.

“GogoLink gives Spark and Sonic customers cloud-based navigation and live traffic alerts projected on the vehicle’s seven-inch, high-resolution touch screen for a great value,” said Cristi Landy, Chevrolet marketing director for small cars.

About 90 percent of expected Spark and Sonic buyers own smartphones, Landy said. “This technology is typically found on cars costing far more, but next-gen customers are accustomed to being connected. By using a smartphone app, Chevrolet found a smart and safe way to provide navigation.”

GogoLink navigation includes:

• Emergency information such as police, fire and the nearest hospital
• Thousands of points of interest
• Local Search via Google
• Where am I? locator
• Live traffic functionality provides crash reports and lane closures, and with alternative routes
• 3-D maps
• Ability to store native maps to the customer’s smartphone, giving them access to locations and turn-by-turn directions even when phone signal quality is poor. Many GPS-enabled apps do not do this.

Because GogoLink navigation will become available after Spark goes on sale, the first Spark models sold will require a simple update at the dealer to accommodate the app. GogoLink pricing will be announced later.

MyLink is standard on 1LT and 2LT versions of the Spark, as well as the Sonic LTZ and upcoming Sonic RS model. MyLink is available on Sonic LS and LT models. On Spark and Sonic, MyLink operates by integrating the owner’s compatible smartphone and stored media – via Bluetooth, plug-in outlet or USB – with the radio. This lets owners enjoy simple, safe and personalized connectivity while their smartphone is safely stowed." [Read more]

Chevy Sonic Turbo Now Available with Six-Speed Automatic

"The Chevrolet Sonic’s fuel-efficient Ecotec 1.4L turbo engine will now be available in either manual or automatic transmission, bringing the increased torque of turbocharging to drivers of automatics.

“Providing the option of a turbocharged engine to our non-stick driving Chevy customers allows us to offer everyone the thrill and power of a fuel-efficient Ecotec 1.4L powerplant,” said Jim Danahy, vehicle line director and vehicle chief engineer for North American small cars. “Both in the Sonic and Cruze, the engine enables better fuel economy without sacrificing power or performance. It’s really a winning combination.”

Sonic’s Ecotec 1.4L turbocharged engine and six-speed manual transmission achieved a 0-to-60 mph time of 7.8 seconds, according to independent AMCI testing – faster than the comparable 2012 Ford Fiesta, Honda Fit and Hyundai Accent. The Sonic with the turbo-automatic combination went from 0 to 60 in about eight seconds.

“Traditionally, turbocharging was used to enhance the performance of engines, but today it is as much about fuel economy as a 0-to-60 time,” said Bob Benedict, assistant chief engineer for the Ecotec 1.4L engine. “The turbocharger provides high-pressure airflow for high torque to boost the vehicle and give the driver a fun driving experience with improved fuel efficiency.”

The 2012 Chevy Sonic Ecotec 1.4L turbo six-speed automatic delivers an EPA-estimated 37 mpg highway and 27 mpg in the city, while the manual gets 40 mpg on the highway and 29 in the city." [Read more]

Volt Leads Industry in 2012 Total Value Index

"It’s another breakthrough for the Chevrolet Volt: According to detailed research by Strategic Vision, the Volt provides more value to its customers than any other vehicle in the country. That’s the bottom line from the 2012 Total Value Index, based on input from nearly 70,000 individuals who responded to Strategic Vision’s highly detailed annual survey. The Volt also won the Mid-Size Car segment in the study.

“Even though the median price of a Chevy Volt was $43,000, owners believe that for every dollar spent, they got more than did buyers of other vehicles. Customers had tremendous value appreciation for Volt’s technical innovation, warranty, standard equipment and certainly fuel economy,” said Alexander Edwards, president of Strategic Vision.

Remember, too, that consumers can slice some $7,500 off the top of that median price thanks to federal tax incentives, with a growing number of states and local communities pitching in with even more. In fact, the net starting price of the 2012 Volt is actually less than it was for the 2011 model. The current Volt then extends its value proposition with additional standard features like Chevrolet MyLink. The new system leverages the latest Bluetooth technologies and allows Volt owners to enjoy streaming audio, access to Pandora and Stitcher, connections to the Gracenote artist and album art database, and voice control for the phone, music and audio systems." [Read more]

Silverado Among Least-Expensive to Insure

  

"Already touting plenty of efficiency and capability advantages against America’s other full-size pickups, the Chevrolet Silverado can now showcase another major benefit. It’s one of the least-expensive pickups in the U.S. to insure, trailing only its GM sibling, the GMC Sierra. And while the six-cylinder Sierra Regular Cab finished fifth overall on Insure.com’s rankings of low-cost insurance choices, the Silverado distinguished itself with two models in the top 10: The Regular Cab V6 was right behind the Sierra, in sixth place, and the Silverado Extended Cab V6 grabbed the 10th spot. 

The Silverado light-duty family also offers:[Read more] "

Cruze, Sonic Among Forbes’ Safest under $20,000

  

"Chevrolet was the best-selling passenger-car brand in the country last year, and one look at its lineup helps explain why: The brand is in the midst of introducing a new generation of vehicles that offer high value, dynamic style, an engaging driving experience and award-winning safety. In fact, two of the newest cars in the Chevrolet stable—the new Chevy Sonic and Chevy Cruze—recently added to that roll call of honors when they were named to the list of “Safest Small Cars for under $20,000” by Forbes magazine.

It’s an important recognition because, as the publication points out, “a vehicle-related fatality occurs an average of once every 16 minutes” in this country. 

But both the Sonic and Cruze help protect their occupants with a wealth of standard safety features, such as electronic stability control, traction control, anti-lock brakes, body structures that incorporate plenty of high-strength steel, the LATCH (Lower Anchors and Tethers for CHildren) child-seat attachment system, and 10 airbags, including side-curtain airbags designed to help keep outboard passengers safe in rollover crashes. Each also comes with GM’s OnStar service, which can leverage GPS and cellular phone technology to automatically reach first responders in case of an emergency—even if the vehicle occupants are unable to activate the system themselves." [Read more]

Candles | Corvette 427 Convertible | Chevrolet

New Chevrolet Racecar to Debut for 2013 Season

 

"The countdown to the debut of Chevrolet’s next NASCAR Sprint Cup Series racecar is underway.  Chevrolet announced today that for the 2013 season, Team Chevy will be racing a vehicle based on a new nameplate to the brand’s lineup. 

Taking advantage of the new NASCAR rules, which allow manufacturers to display more of their brand identity in their racecars, the new Chevrolet racecar will closely resemble the production version.  Both cars will be unveiled in the coming year.                                                                                      

“We are keeping the wraps on the new car for now and will continue to prepare for next season by testing camouflaged vehicles,” said Jim Campbell, vice president, Chevrolet Performance Vehicles and Motorsports.  “We know that Chevrolet fans are eager to see the new racecar and we hope that the prospect of being able to own one just like it will make the wait a little more bearable.”

The current Chevrolet racecar, the Impala, took three out of top five spots at the Las Vegas Motor Speedway on Sunday including the win by Tony Stewart. Since 2007, the Impala has dominated the series, taking the checkered flag 79 times.  Chevrolet drivers have also won five NASCAR Sprint Cup Series Manufacturers' Championships, and Jimmie Johnson (4) and Tony Stewart (1) have collected five NASCAR Sprint Cup Series driver's championships in the Impala.

“The Impala has been a critical part of Chevrolet’s success in the NASCAR Sprint Cup Series and we are confident the new racecar will allow us to remain the most successful name in NASCAR Sprint Cup Series history,” Campbell said.

A legacy of racing competition runs deep in Chevrolet’s 100-year history, dating to co-founder Louis Chevrolet’s passion for racing automobiles. Chevrolet has won the NASCAR Sprint Cup Series Manufacturers’ Championship 35 times. Chevrolet Corvette Racing has taken seven class trophies at the 24 Hours of Le Mans. A Chevrolet-branded V-8 racing engine won the Indianapolis 500 seven times between 1988 and 2002.

As Chevrolet continues to define itself as a 21st Century global automotive leader, motorsports remain integral to the plan. The racing version of the Chevrolet Cruze, which since its 2009 debut has become the bowtie brand’s best-selling car globally, claimed the World Touring Car Championship (WTCC) Cup in 2010 and 2011, and is the first ever General Motors-branded vehicle to win such honors in a FIA-organized series." [Read more]

Volkswagen Group of America Announces Plans for Further Investment in Tennessee

"Volkswagen Group of America (VWGoA) announced today that it will invest $40 million to build a warehouse in Roane County, Tenn. for distributing domestic auto parts for the Chattanooga-made Passat. The 400,000-square-foot facility is expected to open by spring 2013 and will employ up to 45 people by 2016.

Addressing the need for increased infrastructure, the facility will begin as a redistribution center to service warehouses and will later expand to include a parts distribution center. The redistribution Master Depot will support the US, Canada and Mexico. The parts distribution operation will improve service parts delivery times to over 100 dealers in the surrounding regions.

"This new facility is exemplary of the commitment that Volkswagen Group of America has to meeting the needs of our dealers and our growing customer base," said Rawdon Glover, Executive Vice President of Aftersales, Volkswagen Group of America. "Our continued investment in the U.S. market affirms that Volkswagen is dedicated to the economic vitalization of the communities where we do business."

"I'm grateful Volkswagen is expanding its presence here in the state and bringing new jobs to Roane County," said Tennessee Governor Bill Haslam, "because projects such as this bring more direct and indirect investments to Tennessee."

Roane County Executive Ron Woody said of the project announcement, "I couldn't be more pleased that Volkswagen has chosen Roane County to be the site of their new Southeastern distribution facility. We appreciate VW's confidence in us and our workforce - and certainly appreciate their investment in our community. We look forward to a long and fruitful partnership with them for many years to come."

Volkswagen first announced its plans in 2008 to produce a new midsize sedan specifically for the North American consumer at its $1 billion plant in Chattanooga, Tenn. Completed in 2011; the plant produces the all-new Passat, and is one of the most advanced and environmentally responsible auto assembly plants in the world." [Read more]

Chevrolet Will Build 69 COPO Camaros for NHRA

 

"Chevrolet said it will build 69 COPO Camaros, strictly for NHRA drag racing, this year with prices starting at $89,000. Deliveries will start this summer.

Introduced last fall at the 2011 SEMA Show, the COPO Camaro recalls the special-order high-performance Camaros of the 1960s. COPO stands for Central Office Production Order, the special-order system used by Chevy dealers in the '60s.

The 2012 COPO Camaro is described as Chevrolet's "first purpose-built Camaro drag-racing specialty car designed to compete with the quickest in NHRA's Stock Eliminator and Super Stock classes." It said the new model is "expected to be the quickest Camaro ever offered by Chevrolet."

The car is outfitted with a full chrome-moly roll cage, solid rear axle, lightweight racing wheels, a pair of racing seats, competition floor shifter and Chevrolet Performance gauges.

Engine choices include an LS7-based naturally aspirated 427 (7.0-liter) V8 and two supercharged LSX-based 327 (5.3-liter) V8s. All three engines come with a Powerglide automatic transmission designed for drag racing." [Read more]

Power-Dense Powertrains Drive Malibu’s Global Rollout

 

"The all-new Ecotec 2.5L debuting on the 2013 Chevrolet Malibu midsize sedan this summer is one of the most-powerful naturally aspirated four-cylinder engines in the midsize segment, topping the output from the new Ford Fusion and Toyota Camry. It will be joined this fall by a new Ecotec 2.0L turbo engine, delivering more horsepower than any previous V-6 offered in a Malibu.

Malibu’s Ecotec 2.5L delivers an SAE-certified 197 horsepower (147 kW) and 191 lb.-ft. of torque (259 Nm) – the most torque of any naturally aspirated four-cylinder in the segment. And when compared with the competition, it delivers 19 more horsepower (14 kW) and 21 more lb.-ft. of torque (28 Nm) than the 2012 Toyota Camry LE’s 2.5L I4 engine, and 27 more horsepower (20 kW) and 21 more lb.-ft. (28 Nm) than the 2013 Ford Fusion’s 2.5L four-cylinder.

The Ecotec 2.0L turbo is SAE-certified at 259 horsepower (193 kW) and 260 lb.-ft. of torque (353 Nm). Its peak torque is sustained from 1,700 to 5,500 rpm – a broad range that provides an immediate feeling of power in all driving conditions and helps produce 0-60 performance in 6.3 seconds.

The new engines feature direct injection for increased fuel efficiency and higher power, and help drive Malibu’s performance around the world. Both will be offered in the United States, Canada, Israel and other markets,  while rounding out a diverse North American powertrain lineup that also includes the segment-exclusive, fuel-saving eAssist™ technology in the Malibu Eco. It combines start-stop technology with regenerative braking and a lightweight lithium-ion battery to provide an electric boost in certain conditions, delivering a GM-estimated 25 mpg in the city 37 mpg on the highway. That’s better fuel economy than any non-hybrid midsize sedan currently available.

“The 2013 Malibu is the latest entry in Chevrolet’s growing global car portfolio, which has seen almost an entirely revamped lineup in the last 15 months,” said Chris Perry, global Chevrolet marketing vice president. “We sold 4.76 million Chevys worldwide in 2011 – one every 6.5 seconds – and the new Malibu will help us grow the brand globally even more this year, where it will be introduced for the first time in many markets.”

The 2013 Malibu is Chevrolet’s first global midsize sedan and will eventually be sold in nearly 100 countries on six continents. It is already on sale in South Korea and China, with sales to begin this year in more than 70 additional countries, including Canada, throughout Europe, Scandinavia, the Middle East, Africa and other Asia-Pacific markets." [Read more]

Math | Under the Blue Arch | Chevrolet

‘Under the Blue Arch’ to Debut in Chevy Dealer Group Ads

 

"Chevrolet is breaking ranks with the stale tradition of local advertising and opting for some entertainment via a TV show built around likeable but quirky characters who work in a Chevy dealership. The story, however, is told in a series of 30-second commercials.

The new local dealer advertising campaign, which begins airing Thursday (March 1), is titled “Under the Blue Arch.” It’s directed by Randall Einhorn, whose credits include directing “The Office,” “Modern Family,” “Parks and Recreation,” “It’s Always Sunny in Philadelphia” and “Wilfred.” 

The show is a 30-second retail format featuring a consistent cast of characters – from the former radio host turned salesman to the top-selling single mom – set in a new Chevy dealership. The “made for TV” dealership family will be featured in local dealership group advertising and portray the brand’s new look and feel.

“The automotive retail advertising landscape is very crowded, so you have to find a way to break through,” said Joel Ewanick, GM vice president and Global Chief Marketing Officer. “Humor is a great educator and this campaign is designed to grab people’s attention, tweak their funny bone and get them to consider Chevrolet.”

Filming for the ad campaign took place in a Chevrolet dealership in Southern California in early January, but is designed to be location neutral with a fictional town and dealership name to be discovered by those interested in the show. During 10 days of filming, Einhorn and Goodby Silverstein & Partners, Chevrolet’s advertising agency in the United States, created numerous video vignettes which form the basis for the ad series." [Read more]

2012 Chevrolet Volt Cleared for California’s Carpool Lanes

 

"A low emission model of the 2012 Chevrolet Volt electric car are on their way to California, where customers will qualify for a $1,500 state rebate and be allowed to drive solo in the state’s carpool lanes.

Volts with the Low Emissions Package, which is standard for California, began shipping from the General Motors Detroit-Hamtramck plant this week and should begin arriving at the more than 140 participating Chevrolet dealerships in California before the end of the month.

"The Volts with the Low Emissions Package are certain to be a strong draw for California commuters looking to travel the state’s notoriously congested freeways in the carpool lane,” said Chris Perry, vice president of Chevrolet Marketing.

Commuters who use carpool lanes in Southern California save an estimated average 36 minutes a day, or about a third of their total driving time.

The California Department of Motor Vehicles is making 40,000 Clean Air Stickers available for registered vehicles that meet the state’s emissions standards. Applications can be downloaded from the DMV’s web site at www.dmv.ca.gov

Additionally, the new Low Emissions Package makes the 2012 Volt eligible for owners and lessees to receive up to $1,500 in state rebates through the Clean Vehicle Rebate Project. This incentive is in addition to a federal tax credit of up to $7,500 Clean vehicle rebate applications can be submitted online at www.energycenter.org

California has more than 1,400 miles of High Occupancy Vehicle lanes. Originally restricted to vehicles with two or more occupants to help minimize congestion, the lanes are now open to   single occupancy use by owners of advanced, low-emission vehicles. Volts registered in Georgia, New York and Florida also are eligible for single occupancy access to carpool lanes.

The Volt has a total driving range of up to 379 miles, based on EPA estimates. For the first 35 miles, the Volt can drive gas-and tailpipe-emissions-free using a full charge of electricity stored in its 16-kWh lithium-ion battery. When the Volt’s battery runs low, a gas powered engine/generator seamlessly operates to extend the driving range another 344 miles on a full tank. Volt owners have travelled more than 10 million miles since the vehicle launched late last year. Roughly two-thirds of those miles were powered by grid electricity." [Read more]

How to check your Transmission Fluid Condition

Chevrolet gets in the subcompact game with Sonic

 

"As far as large automobiles are concerned, the writing seems to be on the wall. Smaller cars are coming. In fact, they’re here already, with more on the way. And they’re getting better and better. 

Case in point, the new Chevrolet Sonic. This is arguably the best sub-compact ever put forward by General Motors, and although it’s not perfect, it shows what the brain trust at GM is thinking about and promises to be in the thick of the fight when it comes to attracting first-time buyers.

Available as either a four-door hatchback or four-door sedan, the Sonic is not a Daewoo-built Aveo, a fact General Motors would like to impress upon anyone who will listen. The Sonic’s predecessor was not the most, er, worthy of cars, and Chevrolet would prefer not to have any connection made between the Sonic and the Aveo. Company line: the Sonic is a totally new car, from the ground up. It’s also assembled in Michigan, with minimal input from Korea. Interestingly, the Aveo will continue to be sold under that name in Mexico.

The Sonic does borrow some components from other GM products, however, including the Cruze, with which it shares engines. The ubiquitous Ecotec four-cylinder is found in the new Sonic—in 1.4-litre, turbocharged form—and develops 138 horsepower in this configuration. Coincidentally, the Sonic’s other engine choice, a 1.8-litre four-cylinder, is also taken from the Cruze, and develops almost the same horsepower—135—although it does rev higher. Transmission choices include a five- or six-speed manual and six-speed automatic. The automatic gearbox, however, is only available with the larger engine.

Three trim levels—for both body styles—will be offered: LS, LT, and LTZ. Standard equipment includes power door locks, Bluetooth compatibility, a traction-control system, tilt/telescoping steering, ABS, and, curiously, a hill holder. This latter, nice feature prevents the car from rolling backwards, and holds it stationary for about three seconds." [Read more]